has only signed up few days ago, and already she has made few purchases. She might be a new customer but looks very promising."
Customers who have bought (x) products in the first time.
has recently registered on your store. He is one of the newest contacts. A small guidance or help can go a long way in building a relationship with him."
Send campaigns to engage these users (CTA won’t be sale oriented)
On the Fence
has been visiting the store for some time now but hasn't made any purchase yet. He definitely likes the products but there is something which is stopping him to make a purchase."
Send campaigns to convert them (CTA will be sale oriented)
Evangelist / Social Sharers
has been sharing products, offers and deals from your site on her social timeline. She is helping your store in getting more traffic."
All of the customers who shared the clients content (x) times through various social netowrks including Facebook, Twitter, Pinterest etc."
is a gift shopper who loves to shop for his wife or girlfriend. Guide him to make his shopping experience smooth & delightful."
Men purchasing for their girlfriends/wives as gifts.
People with high margin Item(s) in abandoned cart
has recently registered up on your store & has left few items with high marginal value in his cart. You need to give him a special offer to make him complete his purchase. "
People with high value abandoned cart
has recently registered up on your store & has left multiple items in his cart. Show him a special offer to make him complete his purchase."
One time Wonder
has made a purchase few months ago, but has never returned back after her first purchase. She need another reason to become an active customer again."
has just completed his first purchase. He has just started his journey, let's ensure we keep him hooked up until his next purchase."
loves your store and can't stop buying more. She has made many purchases and has spent over (x) amount in last 12 months."
frequently purchases from your online store. You can increase her lifetime value by offering her more personalized offers. "
Hesitant Shopper / Ready to Buy
has liked few products on your store and has even added them to the shopping cart, but still hasn't completed the transaction. She needs a little push to complete her first sale. "
Big Ticket Customers
is a premium customer who purchases high value products or multiple products everytime he shops on your online store. He drives most of your revenue. "
has been visiting your store for quite sometime and has been browsing products on your site. Convert him by offering him a good deal to enable his first purchase. "
has purchased multiple items from your store on her first visit. But she hasn't visited your site for past (x) days. Give her a good offer to come back to your site and make make another purchase. "
is a regular buyer of some category at your online store. Offer her reliable same day/ free delivery to retain her. "
is a label-oriented buyer who buys only from specific brands. She needs to be remined when there are new products or if there is sale for her favourite brands."
is a high-income shopper who makes large, infrequent purchases and whose primary concern is quick and accurate delivery. Retain them with same day delivery. "
is a price sensitive customer who buys a variety of products but only in deals & discounts. Send him all your deals & promotional offers on a regular basis. "
, is an active online shopper will visit your site multiple times during the span of two weeks, make a purchase, and still visit your site again after purchasing. "
purchases a variety of products from different categories. Keep her hooked with promotions & offers. "