Ideas for Customer Segmentation
People with high margin Item(s) in abandoned cart
Sam has recently registered on your store & has left few items with high marginal value in his cart. You need to give him a special offer to make him complete his purchase.
People with high value abandoned cart
Raj has recently registered on your store & has left multiple items in his cart. Show him a special offer to make him complete his purchase.
One time
wonder
Anna has made a purchase few months ago, but has never returned back after her first purchase. She need another reason to become an active customer again.
New & Promising
Customer
Alice has only signed up a few days ago, and she already has made few purchases. She might be a new customer but looks very promising.
New
Contact
Seth has recently registered on your store. He is one of the newest contacts. A small guidance or help can go a long way in building a relationship with him.
New
Customer
Keith has just completed his first purchase. He has just started his journey, let's ensure we keep him hooked up until his next purchase.
On the
Fence
Sameer has been visiting the store for some time now but hasn't made any purchase yet. He definitely likes the products but there is something which is stopping him to make a purchase.
Best
Customer
Nancy loves your store and can't stop buying more. She has made many purchases and has spent over (x) amount in last 12 months.
Regular
Shopper
Lara frequently purchases from your online store. You can increase her lifetime value by offering her more personalized offers.
Evangelist/Social
Sharers
Suzanne has been sharing products, offers and deals from your site on her social timeline. She is helping your store in getting more traffic.
Hesitant Shopper/Ready
to Buy
Kiya has liked few products on your store and has even added them to the shopping cart, but still hasn't completed the transaction. She needs a little push to complete her first purchase.
Big Ticket
Customers
Jack is a premium customer who purchases high value products or multiple products everytime he shops on your online store. He drives most of your revenue.
Engaged
Explorers
Rahul has been visiting your store for quite sometime and has been browsing products on your site. Convert him by offering him a good deal to enable his first purchase.
High
Potentials
Sara has purchased multiple items from your store on her first visit. But she hasn't visited your site for past (x) days. Give her a good offer to come back to your site and make another purchase.
Category
shoppers
Jane is a regular buyer of some category at your online store. Offer her reliable, same day delivery to retain her.
Brand
Conscious
Shiela is a label-oriented buyer who buys only from specific brands. She needs to be remined when there are new products or if there is sale on her favourite brands.
Convenience
Seekers
Mary is a high-income shopper who makes large, infrequent purchases and whose primary concern is quick and accurate delivery. Retain them with same day delivery.
Bargain
Hunters
John is a price sensitive customer who buys a variety of products but only in deals & discounts. Send him all your deals & promotional offers on a regular basis.
Active
Shopper
Laura , is an active online shopper who has visited your site multiple times during the span of two weeks, made a purchase, and still visit your site again after purchasing.
Male
Shoppers
Ron is a gift shopper who loves to shop for his wife or girlfriend. Guide him to make his shopping experience smooth & delightful.
Variety
Shoppers
Ria purchases a variety of products from different categories. Keep her hooked with promotions & offers.