The percentage of visitors who added products to their shopping cart but did not complete the checkout process.
Products that have been added to cart but not purchased.
Percentage of the number of abandoned shopping carts to the number of completed orders in a specified range of time.
Channel through which user arrives on your site.
Various reports & graphs about user events.
Customers who've purchased atleast once in a specified time period.
Instances that are made to engage customer with your site is running or in active state.
An average selling price is the approximate price that any item sells for over a certain time frame and is calculated by dividing the Total GMV with the total no. of items sold during a given time frame.
Average ticket size is the average monetary value of an order and is calculated by dividing the total revenue with the total no. of orders made during a given time frame.
Emails that are sent in form of drip campaign to drive the behavior of target customer. For eg - Day 1 - welcome email; Day 3 - Promotional mail; Day 5 - Mail with Discount offered etc.
Sending relevant and timely information to your users based on their behaviour.
Day on which user visits your site the most as compared to other days of the week.
Time range of the day when user visits your site maximum , i.e, user is hyperactive.
Total no. of users who did not receive the email sent for a given campaign since the email got bounced back where it could be a soft or a hard bounce and soft bounce are again realigned to be sent
Similar to Categories, Brands also provide multitude information about different brands being sold, added to cart, viewed, etc. Unlike Categories a product will only be one brand, and there are no sub brand or parent brand.
Messages that can be sent to all of the subscribers, or a group of subscribers, targeted by smart segmentation.
Sending newsletters, campaigns, and individual emails based on behaviour, events or on a one-one basis
Splitting the revenue of a particular purchase into different campaigns that contributed to a conversion on your website.
Customers who have purchased in the past but haven't purchased in a while where the time period is as defined by you.
Percentage of churned customers to the total no of active customers in a specified time range.
The time period in which user has not done any purchase.
Number of recipients who click one or more links in an email.
Last campaign that leads the user to purchase.
Additional user properties specific to your business.
No. of emails that were delivered to the end customer
Total discount offered on the total GMV during a given time frame.
If you are receiving support or troubleshooting emails on any particular address, you can forward those emails to Betaout. We will create a new thread from each email and you and your support team can respond to those from one central place, keeping everyone in sync, and having all information stored in one central database.
Sending marketing messages to a group of people ( potential or current customer) using email.
Popups triggered when a user is about to close the page.
In case of an email sign-up and lead capture, email is captured of a user by means of infobar, sidekick, inline or pop-up notification for sending out newsletter, promotional mails etc.
The number of times an event is triggered.
Event triggered e-mail is a message that is sent to a user based on the action (event) done by him, as mapped earlier.
Popups triggered when a user is about to close the page.
Data about users who have unsubscribed our mails, reported spam complaints and bounced mail information along with the campaign name, subject and date of sending the mail.
Date on which user visits your site for the first time.
Score given to a customer based on how often he purchases.
Percentage of customers joined who has done first purchase to the total no. of active customers in a specified time range.
User data can be imported to the tool given in CSV ( Comma Separated Value ) file.
A customer who has not done any purchase in a specified time period.
Instances that are made to engage customer with your site is not running or inactive (either in draft state, paused or completed).
A transient window shown at top or bottom to divert users attention and engage them with your site.
A small window that comes anywhere in between to divert users attention and engage them with your site.
Date on which user has done his last purchase from your site.
The date when the user last visited your site.
User Lifecycle is the time span or life of user on your website or app. User can be a new buyer or a repeat buyer or loyal buyer etc.
The different stages a customer goes through their entire journey from considering a product, to buying and post-purchase.
Lost Cart is the carts that are not completed even after a specific time.
Orders > 4 and Last purchase date >14 days AND < 60 days.
Orders > 4 and Last purchase date > 60 days.
Orders > 4 and Last purchase date > 90 days.
Score given to a customer based on how much he spends.
Customers who have recently made their first purchase.
First Purchase date < 15 days AND Orders > 1.
One-time marketing messages sent to users, mostly for letting them know about new offers, updates and promotions.
Total number of items sold during a given time frame.
Subscribers who have engaged but not made their first purchase (Orders = 0).
You can add a personal note or remark about a user.
No. of users engaged to your site through on-site engagement ( i.e., Social Sharing or Lead Capture).
Customers who have made their first purchase (Orders = 1 and Last purchase date >14 days AND < 60 days).
Customers who have previously purchased but are not currently engaged (Orders = 1 and Last purchase date > 60 days).
Orders = 1 and Last purchase date > 90 days.
Number of list subscribers who opened the e-mail message.
Orders that are made to purchase where customers are not using any discount coupon/promocode
A small window that appears ("pops up") in the foreground of the visual interface intended to attract users or capture email addresses.
Inactive customers who have purchased again.
Score given to a customer based on his purchase recency.
The carts that were completed after getting abandoned.
Percentage of no. of Recovered Carts to the total Abandoned Carts in a specified range of time.
Customers who refer the site to others.
Orders > 1 AND < 4 and Last purchase date >14 days AND < 60 day.
Repeat customer about to churn (Orders > 1 AND < 4 and Last purchase date > 60 days).
Repeat customer who have churned (Orders > 1 AND < 4 and Last purchase date > 90 days).
Amount of money earned from sale of products or services to customers.
It is a method used for analyzing customer value based on Recency score, Frequency and Monetary value of a customer.
Segmentation of customers/users is done by grouping them based on properties such as source of their website visit, browser, purchasing habits, and other important attributes.
No. of users who have joined a particular segment minus no. of users who have left that segment over a certain time range.
Readymade Customer Segmentation Ideas.
Grouping the users based on certain properties.
Number of orders excluding recovered carts.
Whenever a user visits your site, a session is created. All the actions or events performed by user on your site are recorded in that session. Each session is of 30 minutes.
Instance to be visible after user scrolls the page.
A small window that comes at bottom left or right most corner to divert users attention and engage them with your site.
A complaint occurs when recipients indicate that your email is spam.
Total no. of Abandoned orders, targeted and untargeted orders and recovered orders with their corresponding GMVs are shown.
Date on which the user has subscribed to your site.
Consists of the spam, bounced and unsubscribed user lists
Contains information about user based on email address or his activities on your site.
What kind of users you want to target or send marketing messages to increase ROI.
Abandoned Carts that you target to recover.
If a user has been added to two or more campaigns, then the time gap in minutes should be there between the mails from different campaigns.
Total number of customers who have purchased from the site within a given time frame.
Total customers including new customers, active customers and reactivated customers.
Total no. of users who unsubscribed themselves from receiving any further emails by using the unsubscribe link marked on the email which was sent for a given campaign.
Tracks the present activities of user on your site.
Shows all the senders whose email addresses are verified to send the mails to users.