Glossary



Abandoned Cart

The percentage of visitors who added products to their shopping cart but did not complete the checkout process.

Abandoned Products

Products that have been added to cart but not purchased.

Abandoned Rate

Percentage of the number of abandoned shopping carts to the number of completed orders in a specified range of time.

Acquisition Path

Channel through which user arrives on your site.

Acquisition Stats

Various reports & graphs about user events.

Active Customer

Customers who've purchased atleast once in a specified time period.

Active Instances

Instances that are made to engage customer with your site is running or in active state.

Average Selling Price

An average selling price is the approximate price that any item sells for over a certain time frame and is calculated by dividing the Total GMV with the total no. of items sold during a given time frame.

Average Ticket Size

Average ticket size is the average monetary value of an order and is calculated by dividing the total revenue with the total no. of orders made during a given time frame.

Behavioural

Emails that are sent in form of drip campaign to drive the behavior of target customer. For eg - Day 1 - welcome email; Day 3 - Promotional mail; Day 5 - Mail with Discount offered etc.

Behavioural Marketing

Sending relevant and timely information to your users based on their behaviour.

Best Day To Connect

Day on which user visits your site the most as compared to other days of the week.

Best Time To Connect

Time range of the day when user visits your site maximum , i.e, user is hyperactive.

Bounced

Total no. of users who did not receive the email sent for a given campaign since the email got bounced back where it could be a soft or a hard bounce and soft bounce are again realigned to be sent

Brands

Similar to Categories, Brands also provide multitude information about different brands being sold, added to cart, viewed, etc. Unlike Categories a product will only be one brand, and there are no sub brand or parent brand.

Broadcast

Messages that can be sent to all of the subscribers, or a group of subscribers, targeted by smart segmentation.

Campaigns

Sending newsletters, campaigns, and individual emails based on behaviour, events or on a one-one basis

Campaign Attributions

Splitting the revenue of a particular purchase into different campaigns that contributed to a conversion on your website.

Churned Customer

Customers who have purchased in the past but haven't purchased in a while where the time period is as defined by you.

Churned Rate

Percentage of churned customers to the total no of active customers in a specified time range.

Churned Window

The time period in which user has not done any purchase.

Clicked

Number of recipients who click one or more links in an email.

Conversion Booster

Last campaign that leads the user to purchase.

Custom Properties

Additional user properties specific to your business.

Delivered

No. of emails that were delivered to the end customer

Discounted GMV

Total discount offered on the total GMV during a given time frame.

Email Forwarding

If you are receiving support or troubleshooting emails on any particular address, you can forward those emails to Betaout. We will create a new thread from each email and you and your support team can respond to those from one central place, keeping everyone in sync, and having all information stored in one central database.

Email Marketing

Sending marketing messages to a group of people ( potential or current customer) using email.

Email Server Setting

Popups triggered when a user is about to close the page.

Email Sign Up and Lead Capture

In case of an email sign-up and lead capture, email is captured of a user by means of infobar, sidekick, inline or pop-up notification for sending out newsletter, promotional mails etc.

Events Stats

The number of times an event is triggered.

Event Triggered

Event triggered e-mail is a message that is sent to a user based on the action (event) done by him, as mapped earlier.

Exit-intent Popup

Popups triggered when a user is about to close the page.

Feedback

Data about users who have unsubscribed our mails, reported spam complaints and bounced mail information along with the campaign name, subject and date of sending the mail.

First Seen

Date on which user visits your site for the first time.

Frequency

Score given to a customer based on how often he purchases.

Growth Rate

Percentage of customers joined who has done first purchase to the total no. of active customers in a specified time range.

Import

User data can be imported to the tool given in CSV ( Comma Separated Value ) file.

Inactive Customer

A customer who has not done any purchase in a specified time period.

Inactive Instances

Instances that are made to engage customer with your site is not running or inactive (either in draft state, paused or completed).

Infobar

A transient window shown at top or bottom to divert users attention and engage them with your site.

Inline

A small window that comes anywhere in between to divert users attention and engage them with your site.

Last Purchased

Date on which user has done his last purchase from your site.

Last Seen

The date when the user last visited your site.

Lifecycle

User Lifecycle is the time span or life of user on your website or app. User can be a new buyer or a repeat buyer or loyal buyer etc.

Lifecycle Stages

The different stages a customer goes through their entire journey from considering a product, to buying and post-purchase.

Lost Cart

Lost Cart is the carts that are not completed even after a specific time.

Loyal Customer (Active)

Orders > 4 and Last purchase date >14 days AND < 60 days.

Loyal Customer (At Risk)

Orders > 4 and Last purchase date > 60 days.

Loyal Customer (Lost)

Orders > 4 and Last purchase date > 90 days.

Monetary Value

Score given to a customer based on how much he spends.

New Customer

Customers who have recently made their first purchase.

New and Promising Customer

First Purchase date < 15 days AND Orders > 1.

Newsletter

One-time marketing messages sent to users, mostly for letting them know about new offers, updates and promotions.

No. Of Products Sold

Total number of items sold during a given time frame.

NOT a Customer

Subscribers who have engaged but not made their first purchase (Orders = 0).

Notes

You can add a personal note or remark about a user.

On-Site Engagement Stats

No. of users engaged to your site through on-site engagement ( i.e., Social Sharing or Lead Capture).

One Time Buyer (Active)

Customers who have made their first purchase (Orders = 1 and Last purchase date >14 days AND < 60 days).

One Time Buyer (At Risk)

Customers who have previously purchased but are not currently engaged (Orders = 1 and Last purchase date > 60 days).

One Time Buyer (Lost)

Orders = 1 and Last purchase date > 90 days.

Opened

Number of list subscribers who opened the e-mail message.

Order Without Promocode

Orders that are made to purchase where customers are not using any discount coupon/promocode

Pop-up

A small window that appears ("pops up") in the foreground of the visual interface intended to attract users or capture email addresses.

Reactivated Customer

Inactive customers who have purchased again.

Recency score

Score given to a customer based on his purchase recency.

Recovered Cart

The carts that were completed after getting abandoned.

Recovered Rate

Percentage of no. of Recovered Carts to the total Abandoned Carts in a specified range of time.

Referrals and Evangelists

Customers who refer the site to others.

Repeat Customer (Active)

Orders > 1 AND < 4 and Last purchase date >14 days AND < 60 day.

Repeat Customer (At Risk)

Repeat customer about to churn (Orders > 1 AND < 4 and Last purchase date > 60 days).

Repeat Customer (Lost)

Repeat customer who have churned (Orders > 1 AND < 4 and Last purchase date > 90 days).

Revenue

Amount of money earned from sale of products or services to customers.

RFM Analysis

It is a method used for analyzing customer value based on Recency score, Frequency and Monetary value of a customer.

Segments

Segmentation of customers/users is done by grouping them based on properties such as source of their website visit, browser, purchasing habits, and other important attributes.

Segment Growth

No. of users who have joined a particular segment minus no. of users who have left that segment over a certain time range.

Segment Recipes

Readymade Customer Segmentation Ideas.

Segmentation

Grouping the users based on certain properties.

Self Completed Orders

Number of orders excluding recovered carts.

Session

Whenever a user visits your site, a session is created. All the actions or events performed by user on your site are recorded in that session. Each session is of 30 minutes.

Show After Scrolling

Instance to be visible after user scrolls the page.

Sidekick

A small window that comes at bottom left or right most corner to divert users attention and engage them with your site.

Spam Complaints

A complaint occurs when recipients indicate that your email is spam.

Stats

Total no. of Abandoned orders, targeted and untargeted orders and recovered orders with their corresponding GMVs are shown.

Subscribed On

Date on which the user has subscribed to your site.

Suppression List

Consists of the spam, bounced and unsubscribed user lists

System Properties

Contains information about user based on email address or his activities on your site.

Target

What kind of users you want to target or send marketing messages to increase ROI.

Targeted Cart

Abandoned Carts that you target to recover.

Time Interval Between Emails

If a user has been added to two or more campaigns, then the time gap in minutes should be there between the mails from different campaigns.

Total Customer

Total number of customers who have purchased from the site within a given time frame.

Unique Shopper

Total customers including new customers, active customers and reactivated customers.

Unsubscribed

Total no. of users who unsubscribed themselves from receiving any further emails by using the unsubscribe link marked on the email which was sent for a given campaign.

User Live Activity

Tracks the present activities of user on your site.

Verified Senders

Shows all the senders whose email addresses are verified to send the mails to users.