* The primary purpose of a event triggered emails is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters) event triggered emails are a golden opportunity to engage customers; to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.

Active Campaigns

NAME Trigger Event LIFECYCLE STAGE Actions
Loyal Customer Treatment RFM Score more than 27 Customer
Mobile App Guide Orders from Mobile Customer
Social Promotion Shared Purchase Event Loyal Customer

Inactive Campaigns

NAME Trigger Event LIFECYCLE STAGE Actions
Social Promotion Shared Purchase Event Loyal Customer